The global OTT market size is projected to reach $1039.03 billion by 2027. Valued at $121.61 billion in 2019, the OTT market is rapidly growing at a CAGR of 29.4% as of 2020.
With access to high speed Internet and the rise in the number of services providing Videos in HD and 4K, providers like Hulu and Netflix continue to flourish, with approximately 60 percent of consumers subscribing to them. By 2021, 209 million people will be using video-on-demand services, up from the 181 million viewers in 2015. But it’s a complicated scenario as well, which is keeping media companies on their toes.
The latest Deloitte research shows that consumers spent half a trillion dollars in 2018 alone streaming content live, with the content being delivered on-demand leveling off.
Other hot spots for media growth include ebooks, especially in education; digital music; broadcast and satellite television; and video games—including PC- and app-based as well as those written for online consoles.
Last year, the 19th edition of Deloitte’s Digital media trends survey, observed more than 2000 US digital media consumers. Results showed that 69% of respondents subscribed to at least one video streaming service.
With Covid lockdowns forcing people to stay at home, media consumption is expanding the options for viewers, who are already spending 12 hours each day on various media platforms.
With content creators fuelling the whirlwind of digital media choice, technological advancements, consumer behavior understanding, and sustainable economics are the basic prerequisites to delivering a high-quality viewing experience for your audiences on a global scale.
How Data Is Changing the Media Game
Broadcast television and traditional print media used to be easy ways for hundreds of billions of dollars to change hands. For a long time, those delivery channels worked.
Then, of course, customers fragmented their consumption habits. First through cable, and then streaming, and then spending more and more time using various digital devices to consume both video and textual content.
For these reasons and more, media companies are now under extraordinary pressure to turn to data-driven strategies.
However, issues that have made changing the existing business operating models an imperative:
Media companies increasingly lack control over last-mile delivery mechanisms and platforms
Unlike traditional media and entertainment scenarios, today’s media companies often have little to no control over how their content reaches consumers.
Because of this, it is essential that media companies collect, analyze, and deploy any combination of device and transport mechanisms to read or view content, whether a carrier, a device manufacturer, or an over-the-top service provider—that could affect the consumer.
All of this is happening at scale and very quickly right now. It’s a boom time for big data and marketing in the media industry.
Epsilon was awarded Platinum status by the London Internet Exchange (LINX) under its ConneXions Partner Programme. The upgrade comes after a recent expansion of Epsilon’s managed capacity for connecting customers to the exchange via its Remote Peering service.
As a Platinum partner, Epsilon has been recognized by LINX for enabling regional and global network service providers and managed service providers to efficiently grow their presence with LINX and manage surging IP traffic demand.
The global connectivity provider serves a variety of customers, which include gaming and digital media companies, over-the-top (OTT) providers, and cloud computing service providers. Epsilon is able to bring global networks to two of LINX’s key interconnection hubs, London and northern Virginia (LINX NoVA).
How far has Remote Peering come in the last year?
In March 2020, LINX saw record-breaking peak traffic of 5.26 Tbps driven by growing internet usage in the wake of the COVID-19 pandemic. Remote working, increased content consumption, and growing usage of cloud-based applications and services have driven record-breaking traffic volumes across the world’s largest internet exchanges (IXs).
“Increased internet usage is driving the demand for remote peering,” said Mark Daley, director of digital strategy and business development at Epsilon. “We are enabling our customers to scale up to meet growing demand, ensuring they can continue to deliver an optimised end-user experience. IXs and the use of remote peering are critical for keeping the global internet running smoothly in challenging times like these. We’re proud to be playing a role in keeping people across the globe connected and helping our customers benefit from peering. Our remote peering solution provides secure and on-demand access to LINX at the click of a button, thanks to the IX-API project.”
IX-API was developed by LINX, the Amsterdam Internet Exchange (AMS-IX) and, Deutscher Commercial Internet Exchange (DE-CIX). IX-API automates the provisioning and configuration of interconnection services for peering at these three IXs. Epsilon’s customers and partners can now use Infiny to order and provision on-demand connectivity to LINX, AMS-IX, and DE-CIX in minutes.